2021 And Beyond: A Series of Predictions From the U7
Who knows what next year holds? 2020 has been a year of extreme uncertainty but it has also been a year of purpose-driven collaboration, innovation, and determination in both our personal and professional lives.
Globally, the COVID-19 pandemic will continue to have a significant impact on our lives in 2021 which will be reflected in advertising. Consumers’ behavior and spending habits will continue to change as restrictions rise and fall and new habits either prevail or fade away. This will present unique challenges to the digital advertising industry across both audience targeting and creative messaging. Brand awareness and direct response will continue to be equally important but finding the right balance across all screens will be challenging.