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Navigating the Next Normal: a how-to for marketers


Navigating the Next Normal: a how-to for marketers

The events of 2020 reshaped the way we work, shop, and connect, creating what became known as the ‘new normal’. But the pace of change isn’t showing signs of slowing down. Instead, we’re already anticipating a post-pandemic world. With vaccine rollouts bringing fresh hope of recovery in 2021, it’s time to focus on the next normal.

For marketers, the challenge is knowing which trends born out of Covid-19 are actually here to stay and which ones were merely lockdown fads. Which technologies and behaviours will remain? How will shopping habits and engagement evolve in a vaccinated world? The best way to find out is by tuning in to the future – which means focusing on the younger generation.

By providing unique insights, Snapchat can support marketers in navigating not just the next consumer, but the next normal. To gain a deeper understanding, download our new report, The Next Normal, to uncover what role Snapcodes play in promoting seasonal campaigns, why vertical video content will form the future of marketing, and how you can best engage the Snapchat Generation – in 2021 and beyond.