Resources

Digital Marketing and Accessibility: The Modern Marketer’s Handbook


Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Worldwide, 1.3 billion people with disabilities control over $8 trillion in annual disposable income. That means a website that’s not inclusive creates a major barrier between you and a huge potential market share of customers. But when marketers are responsible for everything from click-through rates to lead generation, accessibility considerations often fall through the cracks.

In this eBook, Siteimprove highlight the top 10 digital initiatives that marketers are focused on this year and identify how accessibility ties into each. You'll learn how to break down web accessibility into digestible tasks and takeaways that your whole team can get behind.