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Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data


Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data

In partnership with Google, this on-demand webinar discusses how to use the Google Marketing Platform to your advantage in the face of limited data due to recent third-party changes.

Search Laboratory's Head of Paid Media Pete Whitmarsh illustrates what you can do to maximise the value of your data, by focusing on your first-party data using clever segmentation and remarketing.

This on-demand webinar also explores how Google BigQuery can be used to manipulate data to create audiences in Google Analytics 360 that can be utilised across Google Ads, Search Ads 360 and Display & Video 360.

You will learn:

  • How third-party cookie data is now much more limited than it used to be
  • What this means for your online advertising
  • Some of the ways you can utilise first-party data across the Google Marketing Platform to maximise ROI on your digital spend
  • Real use cases of this in action.