Understanding the Impact of Each Marketing Activity
Although marketers have more data than ever before to help with their decision making, understanding what is really working is still a challenge that is often overlooked in favour of management via vanity metrics.
Given the increasingly competitive and dynamic marketing landscape that the modern marketer faces, it is more vital than before that they have the tools and know-how to measure what is working and to act upon this knowledge from a position of strength. There are hundreds of metrics for the modern marketer to follow, but for most there is one that matters more than all the others.
This white paper explains how marketers can benefit from modelling their markets, sets out what drives this metric and discusses why quickly and easily understanding what is working now can change the future.