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Marketing's Missing Millions


Marketing's Missing Millions

And trying to keep up is costing even the smartest marketers millions. In our pivotal report, Marketing’s Missing Millions: the bottom line about AI and brand language in 2020, we explore the phenomenon of how marketers have optimized everything, but language, and the steps to find the missing millions. We partnered with global research firm Dynata to survey 300 senior marketers about the challenges they’re facing, and interviewed industry trailblazers at major brands like Groupon, Uber, and FARFETCH as well as industry gurus like Leighton L. Chun.

A few key highlights:

  • 82% of marketers struggle to create high-quality branded content.
  • 30% of marketers surveyed say that their CEO pays more attention to their copy now.
  • 51% of enterprise marketers can’t create consistent messaging across all channels, at scale and aligned to their brand.

Are you ready to stop losing millions in revenue? Download our report to see what the experts have to say.