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HBR Article | Experimentation - The What and How of Digital Competitiveness


HBR Article | Experimentation - The What and How of Digital Competitiveness

This original research report from Harvard Business Review Analytic Services, delves into the rise of experimentation as the next major digital corporate capability and how companies are making it work.

Download this report and learn:

  • Why experiment in overdrive
  • The impact of experimentation at scale
  • Examples from industry-leading companies such as Sky, Gap, and The Wall Street Journal