Resources

The Ultimate How-To Guide for Social and Media Analytics


The Ultimate How-To Guide for Social and Media Analytics

Advanced social and media analysis capabilities belong at the top of the ‘must master’ list for brands and agencies. They offer a full 360-degree view of a company, uncovering crucial insights around consumer sentiment, campaign performance, audience identification, market shifts, market opportunities and competition, and so much more.

Download the complimentary 85-page book The Ultimate How-To Guide for Social and Media Analytics to understand how to use consumer and market intelligence tools and apply the insights to your business. This guide is packed with examples, use cases and best practices to get you started or help you hone your use of analytics.

Chapters include:

  1. Evaluate social and media analytics
  2. Capture and analyze accurate market research
  3. Launch new products & campaigns
  4. Conduct innovation mapping & tech scouting
  5. Uncover merger & acquisition opportunities
  6. Perform a competitor analysis
  7. Retain customers & manage community
  8. Manage & respond to a crisis
  9. Anticipate trends in your vertical
  10. Train smart social ambassadors
  11. Identify and leverage Key Opinion Leaders
  12. Measure social analytics ROI
  13. Develop data-driven pitches (for agencies & consultants)