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How FMCG Consumers have Changed


How FMCG Consumers have Changed

This new study from MiQ unearths the changes in the shopping and spending behavior of general fast-moving consumer goods (FMCG) consumers and examine how these changes are likely to translate into opportunities for marketers in the long run.

In this research paper you’ll find out: 

  • How FMCG shopping has evolved during the pandemic, and what lockdown habits are likely to stick around. 
  • Why shoppers have a much higher propensity to research before making a purchase than ever before, and how marketers can benefit. 
  • How to understand the true value of your audience and devise strategies to reach them audiences at the right time with the right message.