How FMCG Consumers have Changed
This new study from MiQ unearths the changes in the shopping and spending behavior of general fast-moving consumer goods (FMCG) consumers and examine how these changes are likely to translate into opportunities for marketers in the long run.
In this research paper you’ll find out:
- How FMCG shopping has evolved during the pandemic, and what lockdown habits are likely to stick around.
- Why shoppers have a much higher propensity to research before making a purchase than ever before, and how marketers can benefit.
- How to understand the true value of your audience and devise strategies to reach them audiences at the right time with the right message.