Guide to the Psychology of Referral
When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral.
This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend.
- What motivates customers to refer a friend?
- Cialdini's 6 weapons of influence
- Nudge therapy
- Checklist conclusion