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Experimenting with your referral programme

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Experimenting with your referral programme

This guide distills the learnings from over 700 A/B tests.  We highlight 7 experiments to get you thinking about your own refer-a-friend test plan.

  • How to engage your customers to share
  • Different reward incentives you can test
  • Using social proof in your experiments
  • Advice on testing throughout the full funnel