Resources

Identity Playbook: Preparing Brands & Agencies for a New Era


Identity Playbook: Preparing Brands & Agencies for a New Era

The reign of the Third-Party cookie is coming to an end. A new, better era is upon us.

MediaMath's 2021 Identity playbook is a companion guide to their July whitepaper, 'Preparing for a post-Third-Party cookie world: Identity & the future of online advertising' which explains how identity works today so brands can be informed for tomorrow.