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100 Tactics to Acquire, Nurture, Grow and Retain Customers


100 Tactics to Acquire, Nurture, Grow and Retain Customers

In a world where interactions have moved online and competition for consumer attention is fierce, there’s a need for businesses to accelerate the speed of their digital transformation and improve every aspect of their digital marketing to stay relevant.

In answer to this challenge, Mapp have developed The Digital Marketing Playbook, a collection of 100 easy-to-implement tactics proven to deliver results.

Download the Playbook to Discover:

  • Ideas on how to increase engagement across channels and grow revenues
  • Practical tactics used successfully by leading brands, incl. tips by experts
  • Tactics available whether you are looking at acquiring, nurturing, growing or retaining customers
  • Opportunities to improve your digital marketing focusing on tried and tested strategies.


About Mapp
Mapp is a leading provider of cross-channel, insight-led customer engagement. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. More than 3,000 companies rely on Mapp, including Xerox, PepsiCo, LG, Qantas, Flixbus, ING, Infinity and Lloyds Banking Group.