IDC MarketScape: Worldwide Product Information Management Applications for Commerce
Today's digital world has changed the consumer forever. In fact, they demand more compelling, frictionless and personalized commerce experiences. But, achieving such a feat is both difficult and time consuming.
That is why product information management (PIM) software is a vital investment when it comes to effectively selling products and services across the many channels that customers engage with.
Download the IDC MarketScape excerpt to learn:
- What drives today’s demands better product information
- The role and value of PIM throughout the entire customer journey
- “How-To” advice when selecting a PIM platform from the technology buyer perspective
- Main reasons inRiver was named a Leader
Plus, much more.