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Achieving Competitive Advantage in the Sports Industry


Achieving Competitive Advantage in the Sports Industry

Digital technology offers the potential for sports organisations to enhance their engagement with both new and existing fans, and to monetise growing international audiences. However, technology increasingly brings the potential for disruption. Many traditional revenue streams are under threat as new rights and sponsorship models emerge that compel sports organisations to find alternative sources of income. In the battle for consumer attention, sports organisations are facing fierce competition for fan loyalty.