Resources

How to Measure the Success of Your Marketing Automation Campaign

GetResponse

How to Measure the Success of Your Marketing Automation Campaign

Could you tell your CEO that your marketing automation campaign is generating a positive return on investment (ROI)?

If the answer is no, then you’re not alone. According to The CMO Survey from Duke University, 63% of the CMOs surveyed feel they can’t quantitatively prove the short-term impact of their marketing spend.

Download this ebook by Jamie Turner and learn the 4 steps to measure your marketing automation campaign success. 

What’s inside:

  • Calculating your customer lifetime value
  • Sending more prospects to your website 
  • Optimizing your landing pages
  • Calculating your cost per sale 

By understanding some basic math and tracking a few metrics, you can start calculating the ROI of your marketing automation campaigns. 

Download the ebook now!