Trend Watch for Easter
Indulgence and, of course, chocolate will always be crucial to Easter, but increasingly this holiday is seen as a celebration of springtime, and people are seeking gifts and experiences that reflect this shift.
This is no doubt that Easter is important to us, with 57% of consumers considering it to be a “proper” holiday, according to a 2018 YouGov survey. This is compared to say, Mother’s Day, which Britons do not see as such a big occasion.
Its importance in our lives is reflected in our social behaviour with Facebook seeing year-on-year growth of 1.6x in our conversations about Easter in 2017. The top five topics discussed around that time are significant others, food, beverages, parties and events, and travel, while the top trending Easter hashtags are #love, #chocolate and #family.
Let’s take a look at some emerging UK Easter trends for 2019 and supporting marketing activation tips advertisers could consider on Facebook platforms in line with these….