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Hitting the Mark 2020


Hitting the Mark 2020

To mark dotdigital’s 20th anniversary and 10th edition of Hitting the Mark, they’ve produced an ecommerce report that offers more insight than ever before. dotdigital dug deep to discover that some brands are taking impressive steps to improve the customer experience. But, also found that others were falling at the last hurdle, unable to fully deliver on a customer-centric strategy.

dotdigital examined the customer engagement tactics of 100 brands worldwide, key findings include:

  • 90% sent a welcome email - But not enough are using preference centers to gather the right data.
  • 57% triggered cart recovery - Plus, a third sent the reminder within 60 minutes and more than once.
  • 80% don't reward loyalty - 4/5 of brands are not building loyalty after a customer makes a purchase.

In this year’s report, you’ll uncover the data, channels, and tactics you need to make your customer experience dreams a reality. Read the report now.