A Marketer’s Guide to Zero-Party Data
Customers know the value of their data, and they’re protecting it fiercely.
This leaves marketers with a complex challenge: how can they deliver the relevant, personalised experiences consumers expect when accurate, permissioned data is becoming harder and harder to get?
Modern marketers are solving this problem by taking the zero-party data path — that is, getting their data directly from the source and giving their customers something of value in exchange for their information.
To find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download the guide now.