How Human is Your Brand?
Mobile and digital culture has dramatically raised expectations around efficiency, accessibility, and convenience for consumers. But for brands seeking long-term loyalty, simply meeting immediate needs isn't enough. You need an engaging long-term conversation to achieve that, and to get there brands must communicate in natural, authentic ways that nurture genuine emotional connections with customers, and convey a kind of humanity.
This idea has always been front and center for Braze, and that’s why we’re proud and excited to share a powerful consumer survey that supports this idea, conducted by Forrester Consulting on behalf of Braze. We call it the Braze Brand Humanity Index [BHI]. In this study, you’ll find:
- Insights as to which functional and emotional attributes makes brands feel human to consumers
- An overview of how human communication has real, tangible business impact on factors like engagement, purchase behavior, and loyalty
- Key recommendations from the team at Forrester Consulting on how to start or continue your journey to brand humanity