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How Can Brands Be More Human?


How Can Brands Be More Human?

Research has shown there’s a 1.6x increase in likelihood to purchase and 1.8x increase in likelihood to recommend for brands seen as more “human.” When consumers are communicated within a way that feels more human, the brands who pull it off are able to build stronger relationships with their customers.

Ever wondered what makes a brand feel more “human?” The Braze Brand Humanity Index (BHI) is a commissioned study conducted by Forrester Consulting on behalf of Braze, the leading customer engagement platform that delivers brilliant experiences across every channel. Based on data collected from 3,081 consumers across 8 countries, this report reveals:

  • Which functional and emotional attributes successfully drive perceptions of Brand Humanity
  • A comprehensive overview of how human communication has a real, tangible business impact on factors like engagement, purchase behavior, and loyalty
  • Key recommendations from the Forrester Consulting team on how to start or continue your journey to brand humanity