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2021 Global Customer Engagement Review


2021 Global Customer Engagement Review

We’ve found companies that excel when it comes to customer engagement see higher customer lifetime value and lower acquisition costs, which is crucial for long-term success. As brands rapidly rethink their digital-first consumer experiences in an ongoing Covid-19 pandemic—what does brilliant customer engagement really mean, and is your strategy driving tangible results?

Find out in our first annual 2021 Global Customer Engagement Review. We tasked Wakefield Research to conduct a survey to help marketers identify opportunities to improve their results. That improvement can be significant: More than half of the companies we ranked as most mature in our Customer Engagement Index exceeded their revenue goals for 2020.

Download the review to discover the best-in-class tactics leading brands like NBA, Headspace, Grubhub, Payomatic, and GOAT use to drive stronger LTV, retention and revenue. Plus, learn key metrics for marketers to measure their success against, and much more.