Real-Time Marketing Tactical Guide
The ability to interact with customers in real-time, with consistently relevant content and product recommendations, is becoming a necessity for marketers – with significant gains to be had.
Starting with the data collection journey and the benefits real-time personalization can bring to your business, the Real-Time Marketing Tactical Guide looks at some of the most successful strategies you can deploy.
This informative playbook looks at several areas of real-time marketing and personalization, including:
- Why you need to create a dialogue with your customers to acquire data for real-time tactics
- The benefits of getting personalization right
- How consumers feel about real-time personalization
- How you can use real-time marketing strategies, including triggered messaging, countdown timers, product recommendations and cart recovery