Ultimate Guide to Growth
Ready to jump-start your business growth?
The Ultimate Guide to Growth takes you step by step through the process of creating a marketing plan. You’ll learn how to find your ideal customer, research your competitors, and write a value proposition that will make you stand out in a sea of online competition. You'll also learn how to craft a marketing strategy and identify the tactics that will get you seen – and exponentially increase your growth. Through our detailed step-by-step guide, you'll learn:
- How to Find Your Ideal Customer
It’s not enough to sell – you need to know who you’re selling to. Learn how to identify your ideal customer using tools you already have.
- How to Conduct Competitor Research
What’s your competition up to? Checking out what they’re doing can help you identify opportunities for your brand – and possible threats.
- How to Identify Your Key Differentiators
What sets your brand apart? You’ll identify unique differentiators that make you stand out from the crowd and appeal to your ideal customers.
- How to Create a Marketing Strategy
Map out how you’ll reach new customers, connect with existing customers, and grow your business with a step-by-step plan.
- How to Define Your Marketing Tactics
There are a lot of ways you can reach your ideal customers. You’ll learn about different tactics and which ones will work best for your goals.
- How to Create Lead-Generating Content Assets
What kind of content should you create? Discover how you can produce written, visual, and advertising content to get your message across.
- How to Implement and Test
Launch your marketing tactics and learn how you can test different parts of your messaging to figure out what resonates the most with your visitors.
- How to Measure Success
Determine what metrics you’ll use to measure how successful your campaigns are, and explore attribution models so you know what’s turning visitors into customers.