Digital Advertising Turns 25 - Happy Birthday
Fax machines, saving files on SyQuest disks, video cassette recorders, My Little Pony and G.I. Joe. This is what 25 years ago looked like. Fast forward to 2019 to a different world, and spend on digital advertising is expected to exceed traditional ad spend by the end of 2019 in the US alone, according to eMarketer.
To celebrate the quarter-century mark of digital advertising, Adobe Advertising Cloud has launched a new report that envisions digital advertising up to its next big anniversary and beyond. The report charts the history of digital advertising from the first banner ad – a rectangular image on a new website called HotWired.com that simply challenged visitors to click “right HERE”. And it led us to this point—an industry entering a new age of maturity after years of innovation and challenge.
The report is a compilation of interviews and research and also includes insights from Coca Cola, Dollar Shave Club, William Hill, T-Mobile, Wired, and more.
To read the fascinating report for free fill in the form.