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Marketing Automation Strategy Guide: Making the Most Out of Your Investment


Marketing Automation Strategy Guide: Making the Most Out of Your Investment

Many marketers think of marketing automation platforms as glorified email service providers, but there are literally hundreds of use cases for this powerful software — including automated buyer journeys, launching new products and services, and inspiring better product onboarding, adoption, retention, and evangelism.

This guide will walk you through how to fully leverage your marketing automation platform to attract leads, improve your nurturing efforts, and provide a more personalized customer experience throughout the buyer journey and beyond!