Magic Quadrant for CRM Lead Management


Magic Quadrant for CRM Lead Management

Gartner Names Act-On Software a Visionary

Enjoy this complimentary copy of the latest Gartner Magic Quadrant for CRM Lead Management — and find out how Act-On Software, the only Visionary, is rethinking the future of marketing with Adaptive Journeys™, where marketing automation and machine learning will simplify the customer journey we all know today, while helping brands better engage and deliver individualized buying experiences on a 1:1 scale.

The Visionary placement was based on a combination of Act-On’s completeness of vision and ability to execute, as well as for its unique, value-based pricing model; stand-alone suite of lead management capabilities; robust integration options; and unrivaled customer support.

With a clear picture of where business is headed and how marketing technology will evolve to support tomorrow’s marketer, Act-On is setting new standards in B2B Marketing with its visionary thinking and innovative roadmap.

The full report includes:

  • Market evaluation and analysis of 15 CRM lead management vendors
  • Insights to help you select a vendor based on your company’s needs
  • Best practices for successfully deploying lead management systems