Crawl, Walk, Run to Personalisation Success
In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.
But personalisation is not turnkey. It requires technology, people, data, and strategy. Join our on-demand webinar originally presented on Thursday 27 September and learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey. Also covered:
- An overview of the digital landscape.
- How to set the right personalisation metrics.
- Which tactics to embrace at each stage of the personalisation journey.
- Customer success stories.
Eric Fullerton - product marketing manager, Acquia
Eric Fullerton is a product marketing leader for Acquia's personalization and journey orchestration products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years.
Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.
Gemma Singleton - Customer success manager, Acquia
Gemma Singleton is the customer success manager for Acquia’s personalization practice in Europe. In her position, Gemma enables customers to deliver compelling, customized experiences for customers to grow their business with Acquia Lift.
From onboarding to managing feedback, Gemma works closely across teams to ensure and enhance our customer's experience.